The action starts Friday with the Longhorn Cattle Drive downtown Colorado Springs. Right at high noon, thousands of people line the streets as if they’ve gone back in time to witness live cattle driven downtown through city streets.

Bourbon & Bands - 5pm Friday. Our annual Sponsor Appreciation Event remains as dinner & drinks with the rodeo contestants and their teams upstairs in VIP. Following dinner at 6pm, on the arena floor taste Bourbon from local distilleries, enjoy live music  from local bands, & bid in the live Calcutta auction of ranch teams.

Saturday, August 18th, featuring Jason Boland & The Stragglers  following The Ride for the Brand Ranch Rodeo at the Norris Penrose Event Center. We will to fill the stands again this year with 3,500 fans watching this WRCA sanctioned event, which is unique to Colorado Springs. Authentic working cowboys from throughout the region come here to compete in events that test their skills against those of their peers from across the greatest parts of our nation.